Music Promotion
Music promotion is a crucial part in growing your fanbase. Right now, artists are pulled in 100 different directions because they’re expected to be songwriters, producers, instrumentalists, engineers, promoters, managers, bookers, content creators, designers, video editors and more! Where are they supposed to focus? Someone can make the most beautiful song in the world but if it isn’t promoted no one knows about it.
Music Management and Promotion
Music management and promotion is an integral part of the music business. It’s used to help artists get their music heard by people all over the world. Music promotions involve advertising, marketing, and selling their songs or albums. Promotions can take many forms such as radio airplay, television appearances and live performances. Promotions allow you to build your fan base and increase album sales while keeping the costs down by using free advertising sources like social media platforms like Facebook and Instagram!
The key thing about promotions is that they are not just about selling more music; they’re also about building awareness around your brand identity so fans know who you are when new albums come out!
Music Promotion
There are many effective ways to promote your music, especially with advances in the internet. Today we’re going to focus on some of the most popular.
Spotify Playlist Promotion
Spotify is the main platform artists focus on when promoting. Although it doesn’t pay the highest royalties, largely in part to its free tier it has amassed millions and millions of listeners. It’s easy to see information on curators and getting Spotify playlist placements is crucial to reaching new listeners who like music similar to yours.
Promoting Music on YouTube
YouTube is one of the world’s 3 largest search engines. So, it’s no wonder that promoting music on YouTube is so big. If your song was properly distributed, either via a label or a DIY aggregator like DistroKid, it will be in YouTube’s Content ID system which recognizes copyrighted music and pays the copyright owner/collector on behalf of the copyright owner. YouTube also has playlists and has become a key focus for YouTube promoting to music listeners. One of the key services we also apply is contacting YouTube Playlisters via Indie Bible’s YouTube directory. They have compiled a list of curators and their contact information.
Musician PR
PR for Musicians is how media outlets hear about a new release and other important information. PR, or public relations, is the process of notifying media outlets of newsworthy information. Have a new song out? Going on tour? Joined or left a group? Winning an award? We write press releases for artists wanting to send them out and also service them, guaranteeing blog posts. Music press releases contain information about the release (who, what, when, where, why), links to learn more or buy, artist information, and quotes.
Free Music Promo
Yes, this industry costs money; a lot of money to really make a dent. But that doesn’t mean there aren’t great things you can do for free. Social media is free. Joining conversations in message boards is a great way to network, get feedback, and make fans. You can write your own press release and submit them to newspapers, magazines, and blogs. Uploading your music to sites like AudioMack, SoundCloud, and YouTube are free and you can create your own playlists on those sites, too.
HipHop Promotion
When it comes to promoting hip-hop there are a few different things to look at, and many of them are cultural differences and preferences of the fans. HipHop is the culture which encompasses music (rap), dance, fashion, art, and more. The 4 main elements of Hip-Hop are Emceeing (MC aka Master of Ceremonies, rapping), Breakdance, Graffiti, and DJing. Many times, the 5th element of Hip-Hop is considered to be beatboxing and arguments are made for others but those are the main four elements of hip-hip.
Hip hop promotion is a catch-all term for the many ways you can get your music heard. Promoting hip hop artists involves getting your name out there through Spotify playlists, YouTube videos, and iTunes marketing campaigns.
Promotion can be divided into two categories: paid and organic. Paid promotion includes things like buying ads on social media platforms or using Google AdWords. Organic promotion relies on other users finding your music independently of any advertising—a concept known as virality—and sharing it with their friends and followers (also known as word-of-mouth).
Promoting Rap Music
When you’re promoting rap music it’s important to understand the culture. Knowing the fans and how they shop, consume, and interact is imperative. What are the best hip hop websites, hip hop blogs, and music sites? The IndieBible is a great resource.
Music Artist Promo Package
We offer everything you need to compete in this industry separately but also as a music promo package. Our campaigns can be seen here and consist of a combination of promotion, music playlisting, writing, blog features, press release distribution, marketing ideas, social media planning, graphic design and more. Send us a message or visit our pages to learn more and level your career up today.